Interview: Frédéric Forest

I’m super excited to share that another one of my articles has been published on Noctis Magazine’s blog. Check out the article at or read below:

Frédéric Forest, illustrator, designer and co-founder of Studio FRST, talks to us about his work and inspiration. Working with Clémentine Giaconia, the duo has worked on products for luxury brands such as Hermès and Ligne Roset.

Being based in Paris, does the city give you any inspiration for your work?
A city is a character. So, Paris is a great muse but inspiration is a result of random moments. They are not specifically Parisian. I love the versatility between cities and nature, streets vs beaches, architecture vs mountains. These moments could be but a smell, a sound, someone who you cross in the street, a cloth or its detail… My influences are around the edges, in photography, fashion, gastronomy, music, typography, dance, poetry, colour and light.

Having experience in many different fields (design, interior, art direction and illustration), what would you say has been your favourite role?
I love all of them. Actually, there is not a favourite one. Each field gives a new look on the other ones and feeds them all.

You have worked with many brands such as Adidas and Hermès, who would you like to collaborate with in the future?
It depends on the people that are involved in the projects. Bad projects don’t exist, only bad questions and wrong briefs. It’s quite impossible to create something great without a good start and clever clients. A project is a dialogue. It’s all about the casting. So I don’t have a list of brands but a list of projects that I/we would love to work on: a diving platform, a car, a hotel, a private house, other timepieces…

What has been your favourite project to work on?
A private yacht.

Having a well-established name in your industry, what advice would you give to others hoping to follow your footsteps?
Well, I don’t see my name an established one. It’s easy to tell the different paths I have taken, and what happened, but it’s hard to have a definitive guide for that. The main thing is the work. Listen, look, travel, learn, read, work, try and do it again and again. If you stop learning, there is a problem. You have to understand how the industry really works, whether it’s about the art system, fashion, furniture, wine & spirit, timepiece, architecture, jewellery or interior. But also the technics, factories, suppliers, people, merchandising, store, network, media… but you always have to remain the customer. That’s the main clue.

In the current technology age, has social media had an impact on your work?
Yes, it’s viral diffusion, we live in this connected world. Every day you can find great things and ideas. It is something that can make you do better and evolve. I look at it as if someone else is looking at me. It’s a continual running dialogue – an open diary. In a way, it’s like a mirror with two sides.
But also no, because social media is also a decoy, something that is definitely not real and about fast consuming. It mainly sells a false dream. This is the tricky thing with this connected world: we want it fast but with sustainability. Good things take time. It’s crazy how manners have gone; incivility has grown too much. Life is not a phone screen. Most of my impacts come from reality, walking in the streets, chatting with friends, meeting people, going to museums or bookstores, reading magazines, taking pictures, drawing, travelling, skiing, skateboarding, surfing, running…

Some creatives sometimes face a creative block in their vision, what would you say is the best way to overcome that?
Every creative cross this sort of blind time, this dead-end. You can’t be inspired or efficient every day. That’s impossible. Sometimes, you just have to go back to find the road you missed. But the best thing is to share this with a new eye. You can’t do it alone. If I’m stuck on a drawing, I’ll take a picture and I can see its defaults. If it’s about projects and design, I share it with Clémentine Giaconia. This is why it’s great to work with her. We are a design duo. As a woman and a man, we cross our experiences and inspirations. This is one of the advantages of working in tandem: good ideas grow by themselves and the bad ones disappear along the way.

If you hadn’t become a designer, what career would you have had?
There are so many great jobs. Maybe something around architecture or fashion. But definitely something with my hands, something making me feel that I’ve done something at the end of the day.

Follow Frédéric on Instagram



Hey everyone, I just wanted to share with you the article I wrote whilst on my work experience at Noctis Magazine. Enjoy 🙂


Slow Denim is an exhibition by designer Faustine Steinmetz, currently held at the Joyce Gallery in Paris. The exhibition reveals the key figures of the making of her collection: hours, artisans and materials.

Faustine Steinmetz is a pioneer in ‘slow fashion’; think of this as the anti movement to the ever increasing turnover in the current fashion industry. After doing her masters at Central Saint Martins her career skyrocketed, with her innovative and ecologically-mindful brand ethos. Her aim is to recover the craftsmanship and appreciation that goes into creating garments, especially mainstream items such as jeans. The Paris-born designer creates and manufactures all of her designs in the UK, including hand making the yarn.


I focus on denim because it is the symbol of industrial clothing, an everyday object, valueless to most and worn by so many.


Why should a pair of denim that you wear every day not be given the same level of attention as a couture dress, destined to only ever be worn once?


All quotes are by Faustine Steinmetz


See the original article at:

wild west NOW

wild west NOW


Etro boho style dress
£1,790 –

Etro red floral blouse

Roberto cavalli jeans
£2,715 –

Malone Souliers heels stiletto
£420 –

Gucci beige shoes
£315 –

Gucci leather shoulder handbag
£1,335 –

Chloé crossbody satchel
£1,190 –

Gucci blossom perfume
£51 –

The Western trend returns – update your flares and suede with boho embellishment or folk patterns. Inspire yourself with the designs at Gucci, Etro, Isabel Marant and Valentino for the best way to tackle the trend for SS16.
As for accessories, dare to mix suede with leather, whether it be a bag, hat or shoe, for the tough girl vibe.
P.S: Don’t forget to wear your fierce look (à la Toni Garrn, above).

Christmas List Countdown – Day 1

Christmas List Countdown - Day 1


The high fashion gown, designed by the renowned couturier Giambattista Valli, has the resemblance of snow, with its divinely delicate white fabric.  All is bright and beautiful, despite the price tag! For those without a budget, it’s the perfect gift of fine craftsmanship, design and elegance.
I hope you enjoyed my Christmas Countdown! Watch out for the new posts coming next year!
Have a lovely Chrsitmas Xx

Christmas List Countdown – Day 5

Christmas List Countdown - Day 5


Sorry for the lack of posts recently, but you know… A-levels. (Need I say more?!)
Yet the Xmas holidays are coming and guess what – that’s means more shopping! So before you hit the Boxing Day sales, check out these pieces I’ve picked that will make great presents.

For 4 more random days in December I will post a countdown of items currently on my wish list, so check in everyday before the 25th to see the updates.

Enjoy! xx

My Life in Fragrances

The Fragrance Update


With so much choice for fragrance out there it’s hard to find the perfect one for you. When choosing a perfume, it’s important to consider your personality; perhaps you want to portray a certain persona or a feeling. These are just some of the fragrances that have caught my eye (and nose).

My Burberry
£64 –
Who could forget the time that Cara and Kate joined forces in Burberry’s latest fragrance campaign? The scent is every bit as fresh as “London after rain” and just as iconic.

Diesel Loverdose
£49 –
Despite the irresistible aroma, this perfume is a major win in aesthetics too. Forgive me for choosing the cliché heart shape, however, there’s just something about the intricate crystal-like structure and opulent ombré shade that steals my heart (sorry!).

Gucci Bamboo
£45 –
Having recently entered the market, this eau de parfum from Gucci is best-seller. With a unique blend of sandalwood and orange blossom, the distinctive smell embodies “the modern multifaceted woman who is strong and graceful”.

Alaïa Paris
 Alaïa’s debut fragrance does not disappoint. Even from the bottle, one can connote a sense of empowerment, confidence and luxury. Buy this for an important meeting.

Christian Dior J’adore
£79 –
 Ahh Dior, how do I love thee? Let me count the ways! I love your perfume campaigns very, very much. First place being J’adore Dior, with its sprinkle of iconic bombshells, rocking soundtrack and mesmerising narrative. Runner up has to be Daphne Groeneveld in Dior Addict, of course.

Viktor & Rolf Flowerbomb
£42 –
 I you like a sweet and light perfume like me, you’ll love Flowerbomb. Simply, it’s just a feminine dream.

Chanel Chance eau de tendre
£55 –
 The French are well known for sticking to their signature fragrance for a lifetime. I think I have found mine. It has an unexpected hint of frutiness (grapefruit being an ingredient) among its sweet and crisp aroma. Secret: it’s the only Chanel fragrance I like!
 I’m not a fan of Juicy Couture, yet the fragrances are a must try if you like a strong, tropical smell. I discovered Viva La Juicy and La Fleur when I won a Glamour magazine giveaway, and have been addicted to the smell since! The double-ended rollerball perfume is a convenient handbag size and gives you the option of 2-in-1, what’s not to love?


The Autumn/Winter ’15 collections bring a dark mood to the new season. As summer gracefully passes by, it’s time to start to look at the new trends for autumn.

First up: gothic culture.

You couldn’t see many shows this season without seeing black. Dark, voluptuous, minimalistic shades took over the runway, everywhere from Chanel to DKNY. Grey seamed to be a favourite among the designers like Acne Studios and Akris. How to get the look, you ask? Make a mono-colour outfit; repeat the same colour for each piece of your look and be a little daring with lace, tulle and ruffles. Bonus: let the Addams family inspire you for hair and make-up.


Clockwise from the top: Valentino, 3.1 Phillip Lim, Oscar de la Renta, Alexander McQueen, Chanel, DKNY and Rick Owens.